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Temporary Procedure for International Collaboration → Exhibition

Remodeling – Shiseido Gallery Edition

Kumi Hiroi

€ 4.200

Graphic designer Kumi Hiroi and photographer Anneke Hymmen are developing four new works as part of the international research project 'Remodeling' for Shiseido Gallery in Tokyo. The aim of this project is to stimulate the dialogue about the image of women in advertisements versus reality. The duo asks people to describe in their own words what attracts them in fashion ads. Without seeing the images, they then develop their own visual interpretations with different models on the basis of the descriptions. Writers are also invited to write short stories on the subject. The project will be presented physically and online within a larger exhibition entitled 'TRANSCEND BOUNDARY', from 16 January - 27 March 2021.

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Kumi Hiroi